In this article, Daniel Brown, data & digital director at PTI Smarter Venues, provides details on five ways that clubs can communicate with their employees, fans, partners, sponsors, suppliers, rights holders and all other parties.
It’s certainly been a challenging week for those working in the sports and home entertainment industry thanks to the ever-growing impact of the Coronavirus Camiseta Selección de fútbol de España (COVID-19). With leagues and events shut down across the globe, there is enhanced pressure and demand on digital communication channels to keep customers and fans updated as the situation develops.
In reaction to the issues, PTI Smarter Venues’ data and digital Director, Daniel Brown, shares his top five suggestions on what sports clubs and home entertainment venues need to be thinking about from a digital and data perspective over this postponement period.
Keeping fans in the Loop: There should be clear communication to the fans about what is happening, be this through your app, email or social media platforms. This should project a full understanding of the situations on ticketing, season tickets, refunds and cancellations. This will keep communication with fans flowing and help to close down the rumour mill. We’ve already seen numerous clubs be proactive and get this out within hours of the announcement on Friday – don’t get left behind
GDPR service Messaging: A GDPR issue could be is contacting those who have not opted in. However, the safety and safety and security of the fans is paramount, for that reason a service message keeping ALL relevant fans up to date is a must.
Communicating with Employees: If working from home becomes the norm, guarantee communication lines are still open between colleagues and the ability to communicate is still available and in place. Utilise all technology that your company has is in place to keep those communications going – you need to be tighter than ever.
Keep in contact with the Ecosystem: Make sure there is a clear alignment of communication with sponsors, partners, providers and contractors to keep them aware of the situation and operations within your club/organisation. keep them up to date with all changes – it’s their spend and income too. It is important to keep the Camiseta Gamba Osaka communication with your larger ecosystem – let’s not forget also the freelancers and part-time workforce that rely on your match days for income, keep them engaged.
Keeping Morale High: due to the lack of events, creating content to keep fans’ morale high is critical. create content for your fans with the best messaging, highlighting essential and positive times. You can do this through a range of methods. consider archive footage, still images and quotes. We’ve already seen some terrific examples of clubs playing easy games against each other on Twitter and the use of e-sports to fill the void, which have brought a sense of fun to a dire situation. keep it going! The fans are in the same boat as the club – it’s uncertain for you all. build on this commonality through openness and transparency.
Business Continuity and Remote working in reaction to COVID-19
Business continuity has taken centrestage across the sports and home entertainment industry with the COVID-19 spread. hear from PTI Smarter Venues’ Compliance & company Continuity Specialist, Adrian Jolly, on the top seven suggestions for keeping your company moving.
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The next edition of ALSD international – Europe’s Camiseta Kawasaki Frontale leading event for the premium Seat & Hospitality industry being hosted at Liverpool Football Club’s Anfield stadium – will feature a high level conference focused on how to increase income through new builds, remodellings & service expansions, in addition to venue tours, networking events and an exhibition showcasing the most recent products, services & solutions. because of the global crisis caused by COVID-19, the conference will include sessions on how clubs, stadiums, venues and event organisers can look to recoup lost income and put much more stringent systems in place moving forward.
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